Cadbury House takes on board Doubletree standard

Friday, 10th July 2009

 

9 July 2009: Cadbury House Hotel Health Club & Spa in Congresbury, North Somerset is set to raise the standard of hotel accommodation across the South West following a deal that will see it branded under the Doubletree by Hilton franchise.

 

It means the four-star, 72-bedroom boutique hotel, will display the exclusive logo that’s become synonymous with only the best hotels across the world.

 

Launched in the UK 12 months ago, there are only four other venues in the country that trade under the Doubletree brand – one each in Aberdeen, Central London, Cambridge and Chester.

 

Following months of negotiations with the Hilton Group and in-depth research by the Cadbury House management team, the deal is expected to go live by December 2009 with the venue to be named as Doubletree by Hilton, Cadbury House Hotel Health Club & Spa.

 

Nick Taplin, managing director and co-owner said: “This is a real coup for Cadbury House and raises the standard for hoteliers right across the region. Since opening we’ve enjoyed huge success across all our business sectors and this new deal will only help raise the level of service our guests now come to expect.

 

“The management team is to remain unchanged and it will be business as usual.”

 

With both Cadbury House and Doubletree offering classic contemporary accommodation the synergy between the two was regarded as being the perfect match.

 

To reach the standards required by the Doubletree brand the management team at Cadbury House has been hard at work upgrading or improving the facilities. This includes a full IT and system upgrade, the building of a brand new business lounge, the provision of air conditioning in all function rooms and the refurbishment of all bedrooms.

 

Mark Hands, group general manager added: “We’re delighted that we’ve reached an agreement with Doubletree. It’s a true reflection of the high quality accommodation and service we currently provide at Cadbury House.

 

“The decision to take on board the Doubletree brand not only follows months of negotiations with the Hilton group but also a lot of background research. This included a visit to New York to check the standard of hotels which Doubletree offers and to see if the fit would be right for Cadbury House.

 

“We’re also keen to stress that we are totally committed to keep the hotel’s individuality because without its character, Cadbury House just wouldn’t be the same.

 

“The South West currently lacks a quality brand like Doubletree and this deal truly raises the bar for other hotels to aspire to.”